At Katra Marketing, our team provides marketing strategy and go-to-market consulting for companies in Jordan, UAE and KSA. We help CEOs, CBDOs and marketing departments replace scattered activity with a clear strategy, measurable priorities, and an execution model your team can run.

Engagements typically start with a marketing strategy audit. We create GTM strategy, positioning and messaging architecture, analyse and set funnel and CRM strategy, channel strategy and budget model. We do ABM program design, product and service launch playbooks. We design marketing operating model and offer governance services. The outcome is a practical roadmap, playbooks, templates and KPI frameworks that improve decision-making, alignment, and performance across your marketing function.

Marketing Strategy Audit

We run a structured marketing audit that maps what is working, what is wasting budget, and what is missing in your current setup. This includes channel and campaign review, website performance, messaging consistency, lead flow, measurement and team execution gaps.

You receive a prioritised strategy roadmap with quick wins and high-impact initiatives, supported by a KPI architecture and a practical action plan your team can execute.

Go-to-Market Strategy

We build a GTM strategy that connects your target segments, positioning, offer structure and route-to-market. This is designed for complex buying cycles in MENA markets and works for both growth and enterprise environments.

Deliverables typically include ICP definition, buyer committee mapping, messaging pillars, channel roles, and a phased execution plan tied to revenue targets and pipeline outcomes.

Positioning and Messaging Architecture

We define positioning that is defensible, clear and usable by sales and marketing teams. Then we translate it into a messaging architecture that covers value proposition, proof points, objections, differentiators and narrative by audience segment.

The outcome is a message system you can apply across website pages, proposals, decks, campaigns, and sales conversations, with terminology rules and content governance for consistency.

Funnel and CRM Strategy

We design funnel stages and CRM logic so your pipeline can be measured, improved, forecast. This includes lifecycle stages, lead qualification rules, segmentation strategy, handoff points between marketing and sales, and a clean KPI structure.

You get clear definitions for MQL, SQL, and opportunity stages, plus reporting requirements that track lead quality, conversion rates, and revenue impact beyond vanity metrics.

Channel Strategy and Budget Model

Our expert team defines a channel strategy that assigns clear roles to each channel across awareness, demand generation and pipeline support. This avoids random activity and keeps execution aligned with your marketing priorities.

We also build a budget allocation model and measurement plan, including KPI targets, attribution inputs, and a reporting structure so leadership can review performance with confidence.

Account-Based Marketing Program Design

We design ABM programs around your CRM database and sales process, starting with ICP, target account logic, and buying committee messaging. The goal is to run repeatable engagement across priority accounts, not one-off campaigns.

You receive an ABM playbook with account selection and scoring, engagement stages, activation channels, account-level KPIs, and execution requirements your team or vendors can deliver.

Product and Service Launch Playbook

We create a launch playbook that aligns positioning, messaging, sales enablement, and rollout sequencing. This includes launch objectives, target segments, offer packaging, channel plan, and the content assets required for each stage.

The deliverables are designed for operational launch readiness: timelines, internal briefs, stakeholder responsibilities, and measurement criteria for adoption and pipeline impact.

Marketing Operating Model and Governance

We turn strategy into a working marketing operating model: roles, workflows, approval routing, documentation, and measurement. This is where execution becomes consistent across teams, vendors, and markets.

You receive practical tools such as playbooks, templates, briefs, KPI dashboards and operating routines. So your marketing function can plan, review, and make continuous improvement.

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Core Strategy Deliverables

These are the main outputs clients usually ask for and use to align leadership and execution.
A company needs a clear definition of who you target, a prioritised roadmap for what to do next, and a measurement system that makes performance reviewable and repeatable.

Ideal Customer Profile and Buyer Personas

We define your ICP and buying committee personas so targeting, messaging, and channel decisions are consistent. This reduces wasted spend, shortens decision cycles, and improves lead quality across MENA markets.

ICP: firmographics, triggers, fit criteria, exclusions
Personas: roles, pains, success metrics, objections
Messaging: value themes, proof points, terminology rules
Use cases: priority scenarios and buying journey stages

30–60–90 Day Roadmap and Prioritisation Matrix

We translate strategy into a staged execution plan with decision rules. The roadmap clarifies what to do now, what to sequence next, and what to pause, with ownership and dependencies mapped.

Roadmap: quick wins, foundations, scale activities
Matrix: impact vs effort, risk, and dependency scoring
Work packages: briefs, acceptance criteria, owners
Governance: review checkpoints and approval routing

KPI System Architecture and Reporting Template

We define a KPI system that ties marketing activity to business outcomes. You get a reporting template your team can use in monthly performance reviews, with definitions that prevent vanity metrics and misalignment.

KPI map: outcome, leading indicators, operational metrics
Definitions: formulas, owners, frequency, data sources
Reporting: monthly dashboard template and insights notes
Decisions: thresholds and actions when KPIs move

Marketing Strategy Methodology

From analysis to an execution model your team can run

Marketing strategy is your plan of action that guides priorities, tactics, and resources as one coordinated system. It is not always a go-to-market plan - GTM applies when you are introducing a new product, offer, or entering a new market. Our methodology is designed to work in both cases, without forcing tools or channels that do not fit your context.

We use a structured planning model (Situation, Objectives, Strategy, Action, Control) and translate it into practical outputs: a roadmap, decision rules, playbooks, templates, workflows, and a measurement framework your team can maintain.

Diagnose the Situation

To establish a clear baseline and identify what is working, what is blocked, and what must change

Current-state audit (channels, assets, messaging, competitors);
Customer segments and buying context (B2B or B2C);
Performance baseline and constraint mapping;
Key findings and priority problem statements.

Set Direction & Choices

To define real measurable outcomes and make strategic choices that prevent scattered, hectic activity

Objectives, success criteria and prioritisation logic;
Target segments, positioning and value proposition;
Messaging architecture and proof points by audience;
Strategic focus areas and what to stop doing.

Build Operating Plan

To translate strategy into an execution model with governance, workflows, and ready-to-use tools

Execution roadmap (90-day plan plus quarterly view);
Playbooks, briefs, templates, and approval routing;
Roles and responsibilities (RACI) and vendor alignment;
Training and handover so teams execute consistently.

Measure and Optimise

To set a measurement framework that supports decisions, quality control, and continuous improvement

KPI architecture or OKRs tied to business outcomes;
Reporting structure and monthly review system;
Insights loop: what to track, test, adjust, and document;
Governance for performance reviews and prioritisation.

FAQ About Marketing Strategy Consulting

Still have questions?

What is included in a marketing strategy audit?

A marketing strategy audit usually reviews your positioning, messaging, website, channels, CRM setup, funnel structure, reporting, lead flow, campaigns and KPI system. The goal is to identify strategic gaps, wasted budget, operational bottlenecks and missed growth opportunities.

How long does a marketing audit usually take?

Most marketing audits usually take around 2 months depending on company size, internal processes, number of channels, CRM complexity and stakeholder involvement. More complex organisations may require a longer discovery and analysis phase.

How much does a marketing strategy audit cost?

Marketing strategy audits usually start from 1500 JOD. Pricing depends on project complexity, number of markets, depth of analysis, CRM structure, reporting requirements and the scope of deliverables required by the company.

Feel free to contact us with any marketing strategy, GTM or audit questions.

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What is included in marketing strategy development?

Marketing strategy development may include positioning, messaging architecture, ICP definition, GTM planning, funnel and CRM strategy, KPI systems, channel planning, budget allocation models, governance processes and execution roadmaps tailored to your business goals.

How much does marketing strategy writing cost?

Marketing strategy writing usually starts from 1200 JOD after the audit phase. Final pricing depends on company complexity, number of products or services, market coverage, required workshops, stakeholder alignment and implementation depth.

Do you offer an initial consultation before starting the project?

Yes. We offer a free initial meeting to discuss your business, goals, current challenges and project scope. We recommend preparing your questions, priorities and any existing marketing materials before the session so the discussion is productive and practical.

Marketing Strategy and Go-to-Market (GTM) Consulting