Brand Strategy Process

Our work about your brand design can be outlined as:

Insight & Strategy

Our marketing specialists will live and breathe your company, your customers and your competitors to bring valuable insights into your business development process. We enhance our searches and build an all-embracing, carefully planned brand strategy for Jordanian market. Our brand strategy describes your company mission, vision and values, positioning and, most important and clear goals. We define your brand personality, who you are, what you are, your voice tone for the customers and what your story is. And this the moment where your brand starts to be perfectly clear.

Idea & Image

Katra Marketing develops your brand strategy into visual elements, we are helping you to find the company logotype. We start with a mindmap and some sketching describing what your brand stands for and identifies. This allows us to start creating corporate concepts that represent the whole spectrum of your products and services. And after that it's time to send you our initial concepts and ask you to choose the most impressive logo you want to have as a visual of your brand.


We keep you acquainted with every step of the way, we show our primary ideas to you and take your feedback into account. After the final discussion our specialists will refine everything and create your final brand design - and here you go!


Your new brand solution has been created. We take our brand strategy and, together with your new logo, generate your company brand guideline. This includes color references, logo usage rules, brand statements, typography and editorial tone. This is a priceless document for every business, and it will assure that your brand is always represented in the right way.

What is a Brand Strategy?

A brand strategy is a vital document that unites the whole structure of your business. It gives you a pure understanding of the competitive field, transparently identifying which assets you own that can be used now and what you will need to manage and develop to bring your competitiveness to the highest level. It brings you knowledge and reflects your entire company’s behaviour, tactics, and product placement —from company mission and referring to HR policy. It goes smoothly with different ways of business expansion and organizational development.

There are many wonderful benefits you can get from establishing your brand strategy in Jordan. The prior importance is clarity, as in all daily actions of your business and clarity in the targeted market.

"If you get a brand strategy, it’s your advantage, letting you to maintain various kinds of value in the marketplace. And if you still didn't develop it, that's a missing link in your organizational chain that pushes you to compete in your market as a commodity but not a brand."

However, strategy isn’t something you can arrange and forget, it is always an on-going process. Businesses that value and understand this are more profitable because they plan, teach, learn, and expand. To get any fruitful results, you should have the full brand development package, that consists of strategy, identity, experience, and management.