It's almost December – is your marketing plan doing alright? Almost 1/5 of the business annual sales comes from the last two months - November and December. You have to make the most out of this Christmas holiday madness, and maximize your business holiday sales. Even if you think it's not related to Jordan a lot, it's still a good idea to boost the amount of clients at the end of the year and achieve better results for your company. Katra Marketing team made a free checklist of marketing reminders and tips – check it now!
Preparatory Week: November 26 – November 30
Cyber Monday & Cyber Week
Cyber Monday was created by marketing companies to persuade people to shop online more. This year it was November 27th, and it’s still might be great to send a last-minute e-mail campaign, or extend the #CyberMonday offer on your e-commerce website for a week, offering some discounts and coupons.
Charity Event Reminders
If you’re a non-profit organization and are hosting a December fundraiser, send an email this week informing your followers about your event, and how they can donate. Announce it as a Facebook event too, it's the most popular social media network in Jordan.
Week 1: December 3 – 7
Concentrate on Product and Service Benefits
Use the first week of December to revise your product or service benefits, and define some specials for end-of-the-year shoppers in your e-mail newsletters and social media postings. Figure out some attractive moments like special shopping days, free gift wrapping, free delivery or anything similar that will make your customers be more interested.
Week 2: December 10 – 14
Create a New Editorial Calendar
Design a new editorial calendar, as a digital copy, or as a print-out form to place to your organizer or to your working area. It might be smart-wise to think about updates of your digital marketing plan and your content calendar. If you manage to arrange posts for all the year, and include religious and state holiday deals, you can make your life a lot easier.
Week 3: December 17 – 21
An average customer can wait till the absolute last possible minute to have their holiday shopping (if you've been in City Mall, or Mecca Mall one day before any holiday, you know how it is!) Keep in touch with them by email, Instagram and Facebook pages using motivational phrases that remind about coming holidays and last-minute deals. Doing this also can give you increased traffic to your shop, or business website.
Week 4: December 24th – New Year’s Day & After
Spread Gift Cards
Continue arranging campaigns with those "late" shoppers, particularly if you have nice gift cards or certificates to offer – this can be a great relief and an option of freedom for exhausted customers. Also, the next week you can send a newsletter with a “best 10″ list of items and products to buy with gift cards.
Make Your Business Better in 2018
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