Do You Know What Landing Page Is?
In the scope of digital marketing and advertising, a landing page may be defined as any page on
the web that includes a form, and that form is put there only to get a visitor’s information. It is designed apart from your website,
made for a single objective — an opportunity to convert visitors.
Now that we understand what is a landing page, let’s discuss 7 major components that has to be taken into consideration while
making a landing page for your website.
1. Write Cool Headline & Sub-Headline
A. The Headline
The headline is the first thing your user is going to read and might be the only thing. When designing your landing page, make sure the headline is attention grabbing, informative regarding of what you are offering, and it is short — no more than twenty words, and preferably only ten.
B. The Sub-headline
The sub-headline is positioned directly underneath the main headline. Make it persuasive and more detailed since the main headline has to be brief.
2. Add Attractive Pictures
A visitor will be affected by the images on your landing page right away, that’s why it is preferred to be large enough, relevant to
your product or service and of high quality.
If you are selling a service, then the primary purpose is to demonstrate relevance to the product.
3. Place Clear Description
When writing a description of your offer, describe to the audience what benefits are they getting and what problems it will solve –
use bullets to describe the benefits.
Sell benefits to them and not features of the product.
4. Insert Easy Form
Add short forms with less fields. Write a clear headline and include a “Submit” button, and make the color of the button contrasts with the background.
5. Include Great Elements of Trust
Include in your landing page anything that is going to help you build trust with the visitor, such as:
- Badges that show security if you’re asking for money;
- Organizations that you’re a member of;
- Well known clients you have worked with;
- Short testimonials.
6. Put Provoking Call-to-Action
Every landing page must include a call to action feature to provoke an immediate response.
Use a button for your CTA; make it big and compelling, with a contrasting color.
7. Give Quick Methods of Contact
Assure your visitors that you are a real company by providing your physical address and a phone number. Also, popup windows can be helpful in some cases, but it is not a must.
Conclusion
The most important and vital part in developing a landing page is testing and tracking - make sure that you are providing the right information and getting to know what kind of changes you need to do in order to get the best conversion rates for your business.
