11:11 am on February 3rd, 2015
Advantages of Online Advertising
Internet marketing uses a broad variety of technologies to engage company presence in the internet with its customers. The main targets of online advertising are similar with offline marketing aims, and it's all about:
- New customers attraction;
- Current customers retaining;
- Brand Identity development & improvement.
However, internet-marketing has its own tangible benefits, and that's what I'm going to describe in brief. The best advantages of advertising and promoting your services/products online are the following:
1. Cost Efficiency
One of the solid values of e-marketing in comparison with traditional marketing - you don't have any printing and postage expenses, and no hidden fees for advertising on your company website. You are free from the monthly bills for office rent and maintenance. Ordering samples to display in your shop, or having a constant stock is not needed. A well-planned internet marketing plan is what you should have for your business, to attract customers at a reasonably lower cost in comparison with offline marketing methods.
Having a company website allows you to go on with your business opened 24 hours a day, without worrying of overtime payments for employees. Showing your products and offering services online is also beneficial for your customers. They can enter your website, look through your catalogue, and place orders online whenever they have time.
A wonderful advantage of online marketing is about customer offers personalization. You can create very targeted offers, based on the customer’s browsing of certain web pages. E-marketing is also great for creating cross-selling campaigns to increase the company sales.
A very natural and friendly relationship can be raised between the customers and the company via internet. You can use a follow-up mails confirming the transaction and greet the customer with his purchase from your online store. Regular informing about special offers or seasonal sales can help to tighten the relationship. It's a good way if you find the right balance in your communications with your clients and build a higher level of trust.
5. Easy to Contact
There's no sense of distance by advertising online. You can expand your target market by offering and selling your products anywhere you want. By all means, you will need additional market researches and SEO campaigns targeted by region.
6. Easy to Improve
With online presence it's easy to track where you’re making mistakes. For example, Google Analytics will let you to check the results of your sales, and define the troubles users are experiencing. After you've decided how a website path can be modified, changes can be done quickly, in comparison with printing materials changes, or a TV advertising.
Getting a niche and develop your online presence is very important for all businesses to be competitive nowadays. Katra Marketing offers a personalized marketing approach for your business in Jordan. The cost-effective & flexible environment of internet-marketing makes it attractive for any kind of business. Choosing the best internet company in Jordan, you are investing in the future of your organization, improving your company turnover and ROI.